Also referred to as social medial listening and social media monitoring, social listening defines the process of identifying and assessing people’s opinions about your (and your competitor’s) products, brand or company. By adding opinions to the interpretation of performance indicators and website metrics like direct …
Social Listening – a killer strategy for online marketers Read More »
The short answer is no, your content marketing will not die, as long as you have something interesting to say, and you know how to say it. Unfortunately, one catastrophic mistake most companies make is to go for the same old, worn-out topics, ads, and marketing …
Public relations (PR) implies a series of practices that focus on spreading information about a company in an effort to influence the public favourably. Basically, this means to offer your target audience information about your company, products, and services. But over the past few years, …
Seven Steps to Effective Public Relations Planning Read More »
Is drip marketing part of your marketing mix? No? Then, you’re missing out on one of the most effective ways to educate prospects and customers about your products and services. A drip marketing strategy can form part of your Inbound Marketing Plan and consists of sending out automatic …
Most companies do a good job at generating prospects. However, many of them fail when it comes to lead nurturing. Marketing experts have identified two main problems: most new leads aren’t quite ready to engage companies don’t know how to build long-term relationships with prospects. …
First steps to an effective lead nurturing programme Read More »
Transforming from a web design to a hybrid inbound marketing agency Read More »
Unfortunately, when it comes to online marketing, there are no “magic” programs or “one-size-fits-all” solutions. And this is because online marketing is a complementary element that must be added to your online presence in order to achieve the best results. If you have not begun …
6 Steps to Developing a Successful Online Marketing Strategy for Inbound Lead Generation Read More »
Can you Promote Your Business without a Marketing Consultant? There are many marketing techniques you can use to advertise your business. But what happens if you do not know how to use them? What can you do in this case? It is quite simple: learn the …
In 2006 we were asked by Jonathan Elder, a client, to create a website for mobile devices. He really was not interested in the normal desktop versions. “Paul it must work on mobile phones”. And that was it, that was the brief. How hard could …
Usually at the end of December I try to review the year that has gone by and anticipate the year that is approaching. There are usually several trends to watch, and this year the most notable thing that is billowing ahead is ‘the cloud’. The …
