– The role of debate in our 24:7 technology-driven world When we think of debate we typically imagine politicians in the House of Commons wagging their finger and arguing their point with a raft of their party behind making appreciative “aye” and “hear hear” noises. …
To debate, or not to debate, that is the question Read More »
Public relations and inbound marketing share many of the same core concepts and one of particular importance is the sharing of information. Information sharing and how it spreads commonly follows one of three models that examine where information originates from, who receives it, and how …
1 to Many, Many to Many and Many to 1 – for PR and Inbound Read More »
Many businesses currently make use of AI as a part of their daily business activities. Naturally, not every business has implemented AI yet and you may wonder how AI will change the PR profession. As a public relations professional, you will encounter (and make use) …
5 steps a PR agency must take in the world of AI Read More »
AI has already had a profound impact on the business world. With AI already being used for tools such as chat bots, search engines, and data tracking AI will only see expanded use as the technology matures. Public relations is no different and AI will …
Part 2: How AI Will Impact PR (Those That Work in PR) Read More »
Public relations and inbound marketing have more in common than they first appear to. Despite the fact, inbound marketing is more technology based and PR more writing based both seek a lot of the same goals and can learn from each other. Many PR professionals …
10 Things A PR Person Needs To Know About Inbound Marketing Read More »
The ‘death’ of print media has been a longstanding debate among people in a wide range of industries including pundits, public relations professionals, social scientists, and marketing professionals. A recent argument of the shifting of media consumption is that people are becoming entrenched in an …
Are Echo Chambers a Problem for PR and Inbound Marketing Read More »
Public relations and inbound marketing share a lot of the same concepts. Both strive to put forth an informative message out to the public describing your company’s goals, recent innovations, products releases, and other topics of note. The key difference between the two is that …
How to Transform PR by Using Inbound Methodologies Read More »
Artificial Intelligence is already in use in several industries and as the technology improves AI will be assigned more and more tasks as time goes on. AI’s effects on public relations will certainly be far-reaching for both industry professionals and consumers as well. This article …
Part 1: The Consumers Perspective and How AI will Impact PR Read More »
Public Relations has been a part of not only business but larger society for centuries. There has been no successful (or government) that hasn’t interacted with the public to spread knowledge and influence overall opinion. Where PR has run into issues in the modern world …
Public relations (PR) implies a series of practices that focus on spreading information about a company in an effort to influence the public favourably. Basically, this means to offer your target audience information about your company, products, and services. But over the past few years, …
Seven Steps to Effective Public Relations Planning Read More »
