We humans are an impatient bunch. According to Statisticbrain, our attention span has dropped from 12 seconds to 8 seconds in the space of 13 years. We now rank below goldfish in our ability to stay focused. So how do you engage with people who …
For Inbound Marketing Every Second Counts for your Content Read More »
A few days back, an email about Google Artificial Intelligence landed in my inbox. The topic surprised me so much that I decided to do a little digging online. I’ve found a few posts about Google AI, as many people call it, and I discovered …
In his book, “Purple Cow: Transform Your Business by Being Remarkable”, Seth Godin introduced a new, quite surprising marketing concept, which invalidates many things we thought we knew about marketing. Basically, the new concept focuses on “being remarkable”. This simply means to offer customers remarkable …
Achieving success with inbound marketing requires time, effort, and money – three luxuries that most business people do not have these days. Is there a way to see results from inbound marketing immediately, even within days? Now, this is a really good question. To help …
The Internet has changed our lives forever, including the way we do business. Governed by the needs and wants of millions of online consumers, the virtual business environment undergoes continuous change. To keep up with emerging technology and consumer behaviour trends, business professionals must reinvent …
Switching from outbound to inbound marketing: is it good for your organisation? The question alone can stir up a great debate especially because embracing inbound marketing actually means taking your business in a new direction. Unlike outbound marketing, in which communication only goes one way, …
Outbound to Inbound Marketing Requires Change Management (or suffer the pain) Read More »
Transforming from a web design to a hybrid inbound marketing agency Read More »
Unfortunately, when it comes to online marketing, there are no “magic” programs or “one-size-fits-all” solutions. And this is because online marketing is a complementary element that must be added to your online presence in order to achieve the best results. If you have not begun …
6 Steps to Developing a Successful Online Marketing Strategy for Inbound Lead Generation Read More »
