Emotion And Inbound Marketing Writing is not all fact and figures. Inbound marketing, in particular, should have an emotional component. Now while your work should always have sound facts behind it remember that marketing is about reaching people and informing them. Customers seek out businesses …
Not All Customers are the Same When writing inbound marketing materials there are several factors to consider. One factor that can be easy to overlook is the stylistic aspects of the work itself. Being factually correct and well written are only part of a successful …
Examples of Tone and Voice for Inbound Marketing Read More »
When you’re trying to reach out to potential clients inbound marketing is a valuable tool. Instead of using advertising or bulk emails to bring customers to you inbound marketing serves as an education platform. This is a subtle difference as inbound marketing is reliant on …
How Would the Romans Have Used Inbound Marketing? Read More »
Artificial Intelligence has become a topic of much debate in recent years as it is seeing more widespread use for practical applications in several different businesses. Various industries have done research and written reports on how AI might affect their industries and in a broader …
Get Familiar With These Concepts as They are Closer Than You Might Think Over the past decade, the world of inbound marketing has been dominated by a series of new trends, ranging from automation and video content to mobile applications and digital assistants. But since …
Most business owners know what social media is. However, some of them are still wondering whether or not the social media “phenomenon” can help them grow their businesses. What do you think? Is social media the missing piece of your inbound marketing puzzle? Is it …
Does social media really work for small business? Read More »
The short answer is no, your content marketing will not die, as long as you have something interesting to say, and you know how to say it. Unfortunately, one catastrophic mistake most companies make is to go for the same old, worn-out topics, ads, and marketing …
Public relations (PR) implies a series of practices that focus on spreading information about a company in an effort to influence the public favourably. Basically, this means to offer your target audience information about your company, products, and services. But over the past few years, …
Seven Steps to Effective Public Relations Planning Read More »
How many people who access your blog actually read the content you publish? While we can understand that this is a difficult question to answer, something persuades them to share your content. But what exactly is it? The titles you use, the ideas you present …
Readability Score – the maths behind great content Read More »
In a previous post, we talked about the most common terms you may come across when using Google Analytics (GA). But knowing a few terms is not enough to make the most of this tool. For this, you also have to know how to read …
GA reports – top tips on how to read Google Analytics Read More »
