Between 400 and 800 million. That’s the number of jobs estimated to be replaced by automation and AI technologies by 2030, according to numerous studies and reports. AI is expected to impact jobs across a wide range of industries, including some that rely heavily on creativity, …
– Should we be worried? Search as a concept has changed radically. Think back to the days when to find something out meant a trip to the library and a browse through the encyclopaedias and periodicals. Or even the microfiche. Then came online search and …
– The role of debate in our 24:7 technology-driven world When we think of debate we typically imagine politicians in the House of Commons wagging their finger and arguing their point with a raft of their party behind making appreciative “aye” and “hear hear” noises. …
To debate, or not to debate, that is the question Read More »
When a new product hits the market without much anticipation, the seller’s early stages of growth can be painfully slow. This can be the case in both niche markets that have not entered the mainstream, as well as in mainstream markets where the product needs …
Most people have had the experience of going to the internet to search for something we doubt will come up with any search results. But somehow, through some form of magic, the hits pile in. You can’t help but wonder why anyone is searching for …
Search Engine Optimization is one of the most energetic and ever-changing parts of e-commerce, websites and digital marketing. Aside from the challenge of staying current with technology advancements and business trends you also have to have a good solid foundation of SEO knowledge to draw …
As a marketing leader, your judgement helps guide marketing campaigns through identifying the correct target market, trends in the marketplace, and ensuring marketing activities successfully reach interested parties to guide them to your business. In the previous article “Examples of Tone and Voice for Inbound …
The ‘death’ of print media has been a longstanding debate among people in a wide range of industries including pundits, public relations professionals, social scientists, and marketing professionals. A recent argument of the shifting of media consumption is that people are becoming entrenched in an …
Are Echo Chambers a Problem for PR and Inbound Marketing Read More »
Are They Worth The Effort? One of the hardest parts of writing an article may be figuring out the title. Many writers have no trouble focusing on a core point and writing several hundred words to support a logical conclusion. What makes title creation particularly …
Inbound Marketing What’s Best Leading, Following, or Setting The Pace? Competition is a part of any industry. As an inbound marketer, you’re probably very aware of your competitors and how they affect your place in the market. How you respond to your competitors is very …
