When a new product hits the market without much anticipation, the seller’s early stages of growth can be painfully slow. This can be the case in both niche markets that have not entered the mainstream, as well as in mainstream markets where the product needs …
Most people have had the experience of going to the internet to search for something we doubt will come up with any search results. But somehow, through some form of magic, the hits pile in. You can’t help but wonder why anyone is searching for …
Public relations and inbound marketing share many of the same core concepts and one of particular importance is the sharing of information. Information sharing and how it spreads commonly follows one of three models that examine where information originates from, who receives it, and how …
1 to Many, Many to Many and Many to 1 – for PR and Inbound Read More »
Marketing at its most basic level is an informative profession. To sell a product or service your target market has to be made aware it exists, what it does, why they would want it, and how they can get it. However, for marketing to be …
Business intelligence versus predictive account based marketing Read More »
Search Engine Optimization is one of the most energetic and ever-changing parts of e-commerce, websites and digital marketing. Aside from the challenge of staying current with technology advancements and business trends you also have to have a good solid foundation of SEO knowledge to draw …
As a marketing leader, your judgement helps guide marketing campaigns through identifying the correct target market, trends in the marketplace, and ensuring marketing activities successfully reach interested parties to guide them to your business. In the previous article “Examples of Tone and Voice for Inbound …
The ‘death’ of print media has been a longstanding debate among people in a wide range of industries including pundits, public relations professionals, social scientists, and marketing professionals. A recent argument of the shifting of media consumption is that people are becoming entrenched in an …
Are Echo Chambers a Problem for PR and Inbound Marketing Read More »
Public relations and inbound marketing share a lot of the same concepts. Both strive to put forth an informative message out to the public describing your company’s goals, recent innovations, products releases, and other topics of note. The key difference between the two is that …
How to Transform PR by Using Inbound Methodologies Read More »
Bernie Sanders has been a part of United States politics for several decades, however, as a senator from a very low population state (Vermont’s population as of 2015 was only 626,042) he was largely unknown on a national scale. However, successful communication of his platform …
How Bernie Sanders and Jeremy Corbyn used Social Media 2016 and 2017 Read More »
Search Engine Optimization (SEO) is a key part of marketing. Your ranking in the search results of popular search engines such as Google can have a profound effect on your business in terms of visibility and attracting customers. As SEO is a very technical field, …
