Emotion And Inbound Marketing Writing is not all fact and figures. Inbound marketing, in particular, should have an emotional component. Now while your work should always have sound facts behind it remember that marketing is about reaching people and informing them. Customers seek out businesses …
Not All Customers are the Same When writing inbound marketing materials there are several factors to consider. One factor that can be easy to overlook is the stylistic aspects of the work itself. Being factually correct and well written are only part of a successful …
Examples of Tone and Voice for Inbound Marketing Read More »
How many people who access your blog actually read the content you publish? While we can understand that this is a difficult question to answer, something persuades them to share your content. But what exactly is it? The titles you use, the ideas you present …
Readability Score – the maths behind great content Read More »
