Between 400 and 800 million. That’s the number of jobs estimated to be replaced by automation and AI technologies by 2030, according to numerous studies and reports. AI is expected to impact jobs across a wide range of industries, including some that rely heavily on creativity, …
Public relations and inbound marketing share many of the same core concepts and one of particular importance is the sharing of information. Information sharing and how it spreads commonly follows one of three models that examine where information originates from, who receives it, and how …
1 to Many, Many to Many and Many to 1 – for PR and Inbound Read More »
As a marketing leader, your judgement helps guide marketing campaigns through identifying the correct target market, trends in the marketplace, and ensuring marketing activities successfully reach interested parties to guide them to your business. In the previous article “Examples of Tone and Voice for Inbound …
The ‘death’ of print media has been a longstanding debate among people in a wide range of industries including pundits, public relations professionals, social scientists, and marketing professionals. A recent argument of the shifting of media consumption is that people are becoming entrenched in an …
Are Echo Chambers a Problem for PR and Inbound Marketing Read More »
Search Engine Optimization (SEO) is a key part of marketing. Your ranking in the search results of popular search engines such as Google can have a profound effect on your business in terms of visibility and attracting customers. As SEO is a very technical field, …
Public Relations has been a part of not only business but larger society for centuries. There has been no successful (or government) that hasn’t interacted with the public to spread knowledge and influence overall opinion. Where PR has run into issues in the modern world …
Generated Content Pros And Cons Content generators are becoming more effective and widespread as technology improves. This software can create entire articles based off of a few key terms. Improvements in this type of software is resulting in articles that are readable and composed of …
Will Content Generators Destroy Inbound Marketing? Read More »
Are They Worth The Effort? One of the hardest parts of writing an article may be figuring out the title. Many writers have no trouble focusing on a core point and writing several hundred words to support a logical conclusion. What makes title creation particularly …
What if you did the same? What would you find? This is what we ended up with after a bit of topping and tailing. A back to basics article on inbound marketing. A Marketing Primer Inbound marketing is an ever-changing and challenging industry and it …
Curating Our Own Content – Any Value to be Found? Read More »
Inbound Marketing What’s Best Leading, Following, or Setting The Pace? Competition is a part of any industry. As an inbound marketer, you’re probably very aware of your competitors and how they affect your place in the market. How you respond to your competitors is very …
