What if you did the same? What would you find? This is what we ended up with after a bit of topping and tailing. A back to basics article on inbound marketing. A Marketing Primer Inbound marketing is an ever-changing and challenging industry and it …
Curating Our Own Content – Any Value to be Found? Read More »
Inbound Marketing What’s Best Leading, Following, or Setting The Pace? Competition is a part of any industry. As an inbound marketer, you’re probably very aware of your competitors and how they affect your place in the market. How you respond to your competitors is very …
Not All Customers are the Same When writing inbound marketing materials there are several factors to consider. One factor that can be easy to overlook is the stylistic aspects of the work itself. Being factually correct and well written are only part of a successful …
Examples of Tone and Voice for Inbound Marketing Read More »
When you’re trying to reach out to potential clients inbound marketing is a valuable tool. Instead of using advertising or bulk emails to bring customers to you inbound marketing serves as an education platform. This is a subtle difference as inbound marketing is reliant on …
How Would the Romans Have Used Inbound Marketing? Read More »
Chimps – As You Like It (pun intended) Microsoft is devoting a lot of their research time to artificial intelligence. Microsoft CEO Satya Nadella considers it a major breakthrough for the industry. Indeed the possibilities AI offers are vast and cover aspects of business and …
AI in MS Word – a practical solution for inbound? Read More »
Artificial Intelligence has become a topic of much debate in recent years as it is seeing more widespread use for practical applications in several different businesses. Various industries have done research and written reports on how AI might affect their industries and in a broader …
Also referred to as social medial listening and social media monitoring, social listening defines the process of identifying and assessing people’s opinions about your (and your competitor’s) products, brand or company. By adding opinions to the interpretation of performance indicators and website metrics like direct …
Social Listening – a killer strategy for online marketers Read More »
The short answer is no, your content marketing will not die, as long as you have something interesting to say, and you know how to say it. Unfortunately, one catastrophic mistake most companies make is to go for the same old, worn-out topics, ads, and marketing …
Most companies do a good job at generating prospects. However, many of them fail when it comes to lead nurturing. Marketing experts have identified two main problems: most new leads aren’t quite ready to engage companies don’t know how to build long-term relationships with prospects. …
First steps to an effective lead nurturing programme Read More »
Achieving success with inbound marketing requires time, effort, and money – three luxuries that most business people do not have these days. Is there a way to see results from inbound marketing immediately, even within days? Now, this is a really good question. To help …
