We recently wrote about the development of artificial intelligence (AI) technology and the growth of marketing to machines. You can read the full article here but, essentially, we looked at the reality that technology advancement means we are moving ever closer to a world where …
Should the rise of marketing to machines be embraced or resisted? Read More »
– Should we be worried? Search as a concept has changed radically. Think back to the days when to find something out meant a trip to the library and a browse through the encyclopaedias and periodicals. Or even the microfiche. Then came online search and …
Machine learning has the potential to radically change the application and development of software. However, it is not a fully autonomous process. There is still very much a human element to machine learning and the overall process involves several precise steps. Here is a broad …
To understand the basics of machine learning it is important to know what it is. In the simplest terms, machine learning is the ability of a computer system or software platform to teach itself. It is a form of ‘self-programming’ that allows a software platform …
There are a lot of articles in the press lately concerning Artificial Intelligence. Sadly many of these articles are incredibly negative in nature. This type of response is to be expected, however, given that in general, many people are resistant to change. Add to this the …
Surely some people must be thinking about the implications of AI? Read More »
Marketing at its most basic level is an informative profession. To sell a product or service your target market has to be made aware it exists, what it does, why they would want it, and how they can get it. However, for marketing to be …
Business intelligence versus predictive account based marketing Read More »
Many businesses currently make use of AI as a part of their daily business activities. Naturally, not every business has implemented AI yet and you may wonder how AI will change the PR profession. As a public relations professional, you will encounter (and make use) …
5 steps a PR agency must take in the world of AI Read More »
What Is An Unconference? We’ve all been to conferences. You sit quietly, listen to someone else speak, don’t have much input from your end, and try not to get caught fiddling with your cell phone. While the traditional conference can be informative the lack of …
AI Unconference – 23rd January 2018 – Gerrards Cross Read More »
In the final of our three part blog series, we present a third viewpoint, our own. Like many readers such as yourself, we’ve read the same warnings about AI put out in the media by professionals, experts, and technology leaders. However, we’ve also read the …
In the previous AI blog, the more pessimistic viewpoints concerning AI were looked at. The general theme of these views was the danger AI presents if left unchecked and the possibly destructive outcome if highly evolved AIs ever grew beyond human control. Despite such dire …
