Public relations (PR) implies a series of practices that focus on spreading information about a company in an effort to influence the public favourably. Basically, this means to offer your target audience information about your company, products, and services. But over the past few years, …
Seven Steps to Effective Public Relations Planning Read More »
Is drip marketing part of your marketing mix? No? Then, you’re missing out on one of the most effective ways to educate prospects and customers about your products and services. A drip marketing strategy can form part of your Inbound Marketing Plan and consists of sending out automatic …
How many people who access your blog actually read the content you publish? While we can understand that this is a difficult question to answer, something persuades them to share your content. But what exactly is it? The titles you use, the ideas you present …
Readability Score – the maths behind great content Read More »
In a previous post, we talked about the most common terms you may come across when using Google Analytics (GA). But knowing a few terms is not enough to make the most of this tool. For this, you also have to know how to read …
GA reports – top tips on how to read Google Analytics Read More »
Google Analytics is one of the best free tools you can use to measure the effectiveness of your website. Why? Simply because this tool can help you understand the changes you need to make in order to boost your online presence. But having a powerful …
Most companies do a good job at generating prospects. However, many of them fail when it comes to lead nurturing. Marketing experts have identified two main problems: most new leads aren’t quite ready to engage companies don’t know how to build long-term relationships with prospects. …
First steps to an effective lead nurturing programme Read More »
