The Romans owe much to the Greeks. Greek thought influenced much of Roman culture including philosophy, religion, trade, and rhetoric. Despite this, there were notable differences in how the two great cultures viewed the world. This difference is best expressed in this broader sense the …
What the Greeks might have said to the Romans about usage of AI Read More »
Not All Customers are the Same When writing inbound marketing materials there are several factors to consider. One factor that can be easy to overlook is the stylistic aspects of the work itself. Being factually correct and well written are only part of a successful …
Examples of Tone and Voice for Inbound Marketing Read More »
When you’re trying to reach out to potential clients inbound marketing is a valuable tool. Instead of using advertising or bulk emails to bring customers to you inbound marketing serves as an education platform. This is a subtle difference as inbound marketing is reliant on …
How Would the Romans Have Used Inbound Marketing? Read More »
The Roman Empire at its height in the 2nd century CE covered territories stretching from England all the way to the Middle East. With 2.2 million square miles of land and a population of 65 million citizens managing such a large empire before our …
What would the Romans do with Artificial Intelligence Read More »
Chimps – As You Like It (pun intended) Microsoft is devoting a lot of their research time to artificial intelligence. Microsoft CEO Satya Nadella considers it a major breakthrough for the industry. Indeed the possibilities AI offers are vast and cover aspects of business and …
AI in MS Word – a practical solution for inbound? Read More »
As surprising as it may seem, AI is no longer just a simple science fiction concept. Nowadays, it affects nearly every aspect of our personal and business lives. From a marketing viewpoint, AI can be used to improve customers’ experiences and increase bottom lines. Using …
Artificial Intelligence has become a topic of much debate in recent years as it is seeing more widespread use for practical applications in several different businesses. Various industries have done research and written reports on how AI might affect their industries and in a broader …
Get Familiar With These Concepts as They are Closer Than You Might Think Over the past decade, the world of inbound marketing has been dominated by a series of new trends, ranging from automation and video content to mobile applications and digital assistants. But since …
Also referred to as social medial listening and social media monitoring, social listening defines the process of identifying and assessing people’s opinions about your (and your competitor’s) products, brand or company. By adding opinions to the interpretation of performance indicators and website metrics like direct …
Social Listening – a killer strategy for online marketers Read More »
The short answer is no, your content marketing will not die, as long as you have something interesting to say, and you know how to say it. Unfortunately, one catastrophic mistake most companies make is to go for the same old, worn-out topics, ads, and marketing …
