Public Relations has been a part of not only business but larger society for centuries. There has been no successful (or government) that hasn’t interacted with the public to spread knowledge and influence overall opinion. Where PR has run into issues in the modern world …
AI Then, Now, And What’s To Come AI has been in development for years and the effects it may have on inbound marketing have been talked about for just as long. As this article shows it is a topic that has seen a lot of …
Generated Content Pros And Cons Content generators are becoming more effective and widespread as technology improves. This software can create entire articles based off of a few key terms. Improvements in this type of software is resulting in articles that are readable and composed of …
Will Content Generators Destroy Inbound Marketing? Read More »
Is There Really a Difference? Public relations and inbound marketing are seen as being related fields of content creation that focus on different parts of a business’s communication strategy. While PR focuses on direct communication with the public at large inbound marketing focuses on drawing …
How PR And Inbound Marketing Work Together To Make Your Business Better Read More »
Are They Worth The Effort? One of the hardest parts of writing an article may be figuring out the title. Many writers have no trouble focusing on a core point and writing several hundred words to support a logical conclusion. What makes title creation particularly …
What if you did the same? What would you find? This is what we ended up with after a bit of topping and tailing. A back to basics article on inbound marketing. A Marketing Primer Inbound marketing is an ever-changing and challenging industry and it …
Curating Our Own Content – Any Value to be Found? Read More »
Inbound Marketing What’s Best Leading, Following, or Setting The Pace? Competition is a part of any industry. As an inbound marketer, you’re probably very aware of your competitors and how they affect your place in the market. How you respond to your competitors is very …
Everyone Can Get On And Off an Escalator, The Same Is Not True For An Exponential Curve Exponential is defined commonly as a rapid increase of a particular value that can be measured with an exponential function. An example of this in common speech is …
Exponential Growth, Inbound Marketing, And Artificial Intelligence Read More »
Emotion And Inbound Marketing Writing is not all fact and figures. Inbound marketing, in particular, should have an emotional component. Now while your work should always have sound facts behind it remember that marketing is about reaching people and informing them. Customers seek out businesses …
We asked our writer to test Watson finds an AI program that analyses a written work’s tone and measures the emotional content of the work. These are his findings. A lot of writers hate editing their own work it is a sad fact. In my …
