Search Engine Optimization is one of the most energetic and ever-changing parts of e-commerce, websites and digital marketing. Aside from the challenge of staying current with technology advancements and business trends you also have to have a good solid foundation of SEO knowledge to draw …
Public relations and inbound marketing have more in common than they first appear to. Despite the fact, inbound marketing is more technology based and PR more writing based both seek a lot of the same goals and can learn from each other. Many PR professionals …
10 Things A PR Person Needs To Know About Inbound Marketing Read More »
As a marketing leader, your judgement helps guide marketing campaigns through identifying the correct target market, trends in the marketplace, and ensuring marketing activities successfully reach interested parties to guide them to your business. In the previous article “Examples of Tone and Voice for Inbound …
Artificial intelligence as an emerging technology has created a variety of responses from industry professionals. Some such as Elon Musk and Bill Gates offering warnings and see the dangers AI can present. Others such as Mark Zuckerberg are far more optimistic about the effects AI …
The ‘death’ of print media has been a longstanding debate among people in a wide range of industries including pundits, public relations professionals, social scientists, and marketing professionals. A recent argument of the shifting of media consumption is that people are becoming entrenched in an …
Are Echo Chambers a Problem for PR and Inbound Marketing Read More »
Public relations and inbound marketing share a lot of the same concepts. Both strive to put forth an informative message out to the public describing your company’s goals, recent innovations, products releases, and other topics of note. The key difference between the two is that …
How to Transform PR by Using Inbound Methodologies Read More »
Artificial Intelligence is already in use in several industries and as the technology improves AI will be assigned more and more tasks as time goes on. AI’s effects on public relations will certainly be far-reaching for both industry professionals and consumers as well. This article …
Part 1: The Consumers Perspective and How AI will Impact PR Read More »
Bernie Sanders has been a part of United States politics for several decades, however, as a senator from a very low population state (Vermont’s population as of 2015 was only 626,042) he was largely unknown on a national scale. However, successful communication of his platform …
How Bernie Sanders and Jeremy Corbyn used Social Media 2016 and 2017 Read More »
Search Engine Optimization (SEO) is a key part of marketing. Your ranking in the search results of popular search engines such as Google can have a profound effect on your business in terms of visibility and attracting customers. As SEO is a very technical field, …
Can You Trust Your AI? AIs are used for a multitude of purposes including data review and collection. Not all of these will be mundane either as AIs become more commonplace they will deal with important data such as criminal tracking, medical data, or tracking …
