Public relations and inbound marketing share many of the same core concepts and one of particular importance is the sharing of information. Information sharing and how it spreads commonly follows one of three models that examine where information originates from, who receives it, and how …
1 to Many, Many to Many and Many to 1 – for PR and Inbound Read More »
There are a lot of articles in the press lately concerning Artificial Intelligence. Sadly many of these articles are incredibly negative in nature. This type of response is to be expected, however, given that in general, many people are resistant to change. Add to this the …
Surely some people must be thinking about the implications of AI? Read More »
Marketing at its most basic level is an informative profession. To sell a product or service your target market has to be made aware it exists, what it does, why they would want it, and how they can get it. However, for marketing to be …
Business intelligence versus predictive account based marketing Read More »
Many businesses currently make use of AI as a part of their daily business activities. Naturally, not every business has implemented AI yet and you may wonder how AI will change the PR profession. As a public relations professional, you will encounter (and make use) …
5 steps a PR agency must take in the world of AI Read More »
What Is An Unconference? We’ve all been to conferences. You sit quietly, listen to someone else speak, don’t have much input from your end, and try not to get caught fiddling with your cell phone. While the traditional conference can be informative the lack of …
AI Unconference – 23rd January 2018 – Gerrards Cross Read More »
In the final of our three part blog series, we present a third viewpoint, our own. Like many readers such as yourself, we’ve read the same warnings about AI put out in the media by professionals, experts, and technology leaders. However, we’ve also read the …
In the previous AI blog, the more pessimistic viewpoints concerning AI were looked at. The general theme of these views was the danger AI presents if left unchecked and the possibly destructive outcome if highly evolved AIs ever grew beyond human control. Despite such dire …
AI has already had a profound impact on the business world. With AI already being used for tools such as chat bots, search engines, and data tracking AI will only see expanded use as the technology matures. Public relations is no different and AI will …
Part 2: How AI Will Impact PR (Those That Work in PR) Read More »
Databases and data management has its own set of technical terminology, descriptive terms, and jargon. When dealing with databases (and related processes such as ETL) it’s important to understand what these terms mean and the processes they refer to. This is important not just from …
Help Me Understand Data Warehouse, Data Mart, ETL, ELT, Data Lake, DaaS … Read More »
What Is An ETL Tool? ETL stands for Extract-Transform-Load and refers to the three step process of moving information for various locations to a centralized database. To simplify: Extraction refers to pulling data from its sources (multiple databases, cloud storage, servers, uploads, apps, and other …
